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Sofia Reyes

Senior Product Designer

I design systems that scale and interfaces that feel inevitable. Currently at Figma, previously at Notion and The New York Times.

About

I believe the best design disappears. Eight years of shipping products used by millions — from newsroom tools at The Times to the editor that 4M people open every morning at Notion. My work lives at the intersection of design systems and content tooling: building the components that let other designers move fast without breaking coherence. I'm drawn to problems where typography, information architecture, and engineering constraints collide.

Experience

  1. 2023 — Present

    Senior Product Designer, Design Systems

    Figma · San Francisco, CA (remote)

    Design systems team, working on component architecture and theming for Figma's own product UI.

    • Led the redesign of the component panel used by 4M+ designers daily; usability test success rate improved from 62% to 91%.
    • Created the token architecture for Figma's dark mode launch; 340 semantic tokens, zero visual regressions at ship.
    • Designed and shipped the 'Playground' feature for live component testing, reducing designer-developer handoff friction by 35%.

    FigmaDesign TokensReact

  2. 2020 — 2023

    Product Designer, Editor

    Notion · San Francisco, CA

    Core editor team, responsible for the block-based editing experience and content formatting.

    • Designed the synced blocks feature from concept through GA; adopted by 68% of workspace power users within 90 days.
    • Overhauled the mobile editing experience, driving a 44% increase in mobile DAU over two quarters.
    • Built Notion's first internal component library (280 components); reduced design-to-dev handoff errors by 60%.

    FigmaPrototypingUser Research

  3. 2018 — 2020

    Product Designer, Newsroom Tools

    The New York Times · New York, NY

    Internal tools team, building the publishing platform used by 1,700 journalists.

    • Redesigned the story editor used to publish 250+ articles daily; reduced average publish time by 18%.
    • Created the visual annotation system for interactive graphics; adopted by the graphics desk for election coverage.
    • Won the internal Maker Week award for a prototype that became the Times' live blog tooling.

    SketchInVisionHTML/CSS

  4. 2016 — 2018

    Interaction Designer

    IDEO · Chicago, IL

    Client work across healthcare, education, and consumer technology.

    • Led the interaction design for a patient portal serving 2M patients for a major health system.
    • Facilitated 40+ co-design workshops with stakeholders ranging from C-suite to frontline nurses.

    Service DesignWorkshop FacilitationPrototyping

Tools & Methods

Design

  • Figma
  • Sketch
  • Framer
  • Origami Studio
  • After Effects

Prototyping

  • HTML/CSS
  • React
  • SwiftUI
  • Principle

Research

  • User interviews
  • Usability testing
  • Journey mapping
  • Card sorting

Systems

  • Design tokens
  • Component APIs
  • Storybook
  • Style Dictionary

Education

Recognition

Design Award: Best Design System

Fast Company Innovation by Design 2024

For the Figma component panel redesign.

Speaker, Config 2024

Figma 2024

Talk: 'Tokens all the way down — building a themeable component system.'

Maker Week Winner

The New York Times 2019