SOFIA REYES
Senior Product Designer
I design systems that scale and interfaces that feel inevitable. Currently at
Figma, previously at Notion and The New York Times.
sofia@sofiareyes.design · Los Angeles, CA · sofiareyes.design · Dribbble: https://dribbble.com/sofiareyes · Read.cv: https://read.cv/sofiareyes · LinkedIn: https://linkedin.com/in/sofiareyes

ABOUT
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I believe the best design disappears. Eight years of shipping products used by
millions — from newsroom tools at The Times to the editor that 4M people open
every morning at Notion. My work lives at the intersection of design systems and
content tooling: building the components that let other designers move fast
without breaking coherence. I'm drawn to problems where typography, information
architecture, and engineering constraints collide.

EXPERIENCE
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Senior Product Designer, Design Systems — Figma  ·  San Francisco, CA (remote)
2023 – Present
  Design systems team, working on component architecture and theming for Figma's
  own product UI.
  • Led the redesign of the component panel used by 4M+ designers daily;
  usability test success rate improved from 62% to 91%.
  • Created the token architecture for Figma's dark mode launch; 340 semantic
  tokens, zero visual regressions at ship.
  • Designed and shipped the 'Playground' feature for live component testing,
  reducing designer-developer handoff friction by 35%.
  Figma · Design Tokens · React

Product Designer, Editor — Notion  ·  San Francisco, CA
2020 – 2023
  Core editor team, responsible for the block-based editing experience and
  content formatting.
  • Designed the synced blocks feature from concept through GA; adopted by 68%
  of workspace power users within 90 days.
  • Overhauled the mobile editing experience, driving a 44% increase in mobile
  DAU over two quarters.
  • Built Notion's first internal component library (280 components); reduced
  design-to-dev handoff errors by 60%.
  Figma · Prototyping · User Research

Product Designer, Newsroom Tools — The New York Times  ·  New York, NY
2018 – 2020
  Internal tools team, building the publishing platform used by 1,700
  journalists.
  • Redesigned the story editor used to publish 250+ articles daily; reduced
  average publish time by 18%.
  • Created the visual annotation system for interactive graphics; adopted by
  the graphics desk for election coverage.
  • Won the internal Maker Week award for a prototype that became the Times'
  live blog tooling.
  Sketch · InVision · HTML/CSS

Interaction Designer — IDEO  ·  Chicago, IL
2016 – 2018
  Client work across healthcare, education, and consumer technology.
  • Led the interaction design for a patient portal serving 2M patients for a
  major health system.
  • Facilitated 40+ co-design workshops with stakeholders ranging from C-suite
  to frontline nurses.
  Service Design · Workshop Facilitation · Prototyping

SELECTED WORK
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Case studies available on request.

Figma Dark Mode — Lead Designer  (2024)
  Designed the token architecture and visual language for Figma's dark mode,
  shipped to 4M+ users. Built a 340-token system that maintains contrast ratios
  across both themes without manual overrides.
  • Zero visual regressions at launch across 1,200+ unique screens.
  • Token system adopted as the reference implementation for Figma's enterprise
  theme API.
  Tech: Figma, Design Tokens, CSS Custom Properties

Notion Synced Blocks — Product Designer  (2022)
  Concept-to-GA design for reusable content blocks across Notion workspaces.
  Solved the interaction model for nested, cross-page synchronized editing.
  • 68% adoption among workspace power users within 90 days of GA.
  • Featured in Notion's 2022 product keynote.
  Tech: Figma, Origami, React Prototyping

NYT Live Blog System — Lead Designer  (2020)
  Designed the internal live-blogging platform used for breaking news, election
  nights, and event coverage at The New York Times.
  • Used for all major election night 2020 coverage.
  • Started as a Maker Week prototype; shipped to production in 4 months.
  Tech: Sketch, React, WebSockets

TOOLS & METHODS
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Design: Figma, Sketch, Framer, Origami Studio, After Effects
Prototyping: HTML/CSS, React, SwiftUI, Principle
Research: User interviews, Usability testing, Journey mapping, Card sorting
Systems: Design tokens, Component APIs, Storybook, Style Dictionary

EDUCATION
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BFA, Graphic Design — Rhode Island School of Design  (2016)
  Valedictorian. President's Award for Excellence in Design.

RECOGNITION
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Design Award: Best Design System — Fast Company Innovation by Design  (2024)
  For the Figma component panel redesign.
Speaker, Config 2024 — Figma  (2024)
  Talk: 'Tokens all the way down — building a themeable component system.'
Maker Week Winner — The New York Times  (2019)