DOCX vCard Plain text
Tomoko Nakamura

Tomoko Nakamura

VP of Marketing

I turn early-stage products into category leaders. Three companies from seed to $100M+ ARR. Data-driven positioning, brand that earns trust, and GTM motions that actually compound.

About

Marketing is a craft, not a cost center. I've spent fifteen years proving that — building the brand and demand-gen engines at companies where every dollar had to justify itself. At Notion I led the marketing team through the transition from PLG darling to enterprise player. At Figma I built the community program from scratch. At my current company I took us from zero brand awareness to category leader in 18 months. I hire people smarter than me, I read the data before the dashboards, and I believe the best marketing makes people feel understood, not targeted.

Experience

2023 Present

VP of Marketing

Campsite (Series B, $65M raised) · San Francisco, CA

First marketing hire. Built the entire function from zero: brand, demand gen, content, community, and partnerships.

  • Grew monthly website visitors from 8K to 420K and MQLs from 0 to 2,800/month in 18 months.
  • Launched the "Design Your Day" brand campaign; 12M impressions, 340K landing page visits, and a 4.2% conversion rate.
  • Built a team of 9 across brand, content, growth, and partnerships with a $2.4M annual budget.
  • Established Campsite as a G2 Leader in 3 categories within the first year.
2020 2023

Head of Marketing

Notion · San Francisco, CA

Led marketing through the transition from consumer-loved tool to enterprise platform. Team grew from 6 to 28.

  • Drove enterprise pipeline from $4M to $48M/year through account-based campaigns and a complete repositioning around team knowledge management.
  • Launched the Notion Ambassadors program (8,000 members); generated 35% of organic content volume.
  • Led the "Notion for Teams" rebrand; contributed to a 62% increase in team plan adoption over two quarters.
  • Reduced CAC by 28% while growing marketing-sourced pipeline 4x through content-led PLG optimization.
2017 2020

Senior Marketing Manager, Community

Figma · San Francisco, CA

Built and scaled Figma's community marketing program during the company's high-growth phase.

  • Launched Config (Figma's annual conference); grew it from 400 attendees to 8,000 in three years.
  • Built the community template gallery from 0 to 50K submissions; became Figma's #1 organic acquisition channel.
  • Managed $1.2M annual community and events budget with a 3-person team.
2014 2017

Marketing Manager, Content & SEO

Segment (acquired by Twilio, 2020) · San Francisco, CA

Content strategy and SEO for a developer tools startup.

  • Grew organic blog traffic from 30K to 1.2M monthly visits through a topic-cluster SEO strategy.
  • Created the "Analytics Academy" content hub; 200K enrollments, still running post-acquisition.
  • Wrote the definitive guide to customer data infrastructure — 45K downloads, frequently cited in Gartner reports.

Notable Campaigns

Design Your Day — Campsite Brand Launch

Full-funnel brand campaign across paid, organic, and partnerships. 12M impressions, 4.2% conversion rate, and a 68 NPS from survey respondents.

Notion for Teams Rebrand

Repositioned Notion from "personal productivity tool" to "team knowledge platform." 62% increase in team plan adoption in two quarters.

Config Conference

Figma's flagship conference. Grew from 400 to 8,000 attendees. Became the anchor event for the design tools community.

Analytics Academy

Educational content hub for Segment. 200K enrollments, evergreen acquisition channel, frequently cited by analysts.

Expertise

Education

Recognition

Speaking

Languages

English (Native)Japanese (Native)Spanish (Conversational)