TOMOKO NAKAMURA
VP of Marketing
I turn early-stage products into category leaders. Three companies from seed to
$100M+ ARR. Data-driven positioning, brand that earns trust, and GTM motions
that actually compound.
tomoko@tomokonakamura.com · +1 (415) 555 0841 · San Francisco, CA · tomokonakamura.com · LinkedIn: https://linkedin.com/in/tomokonakamura · Twitter: https://twitter.com/tomokonakamura

ABOUT
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Marketing is a craft, not a cost center. I've spent fifteen years proving that —
building the brand and demand-gen engines at companies where every dollar had to
justify itself. At Notion I led the marketing team through the transition from
PLG darling to enterprise player. At Figma I built the community program from
scratch. At my current company I took us from zero brand awareness to category
leader in 18 months. I hire people smarter than me, I read the data before the
dashboards, and I believe the best marketing makes people feel understood, not
targeted.

EXPERIENCE
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VP of Marketing — Campsite (Series B, $65M raised)  ·  San Francisco, CA
2023 – Present
  First marketing hire. Built the entire function from zero: brand, demand gen,
  content, community, and partnerships.
  • Grew monthly website visitors from 8K to 420K and MQLs from 0 to 2,800/month
  in 18 months.
  • Launched the "Design Your Day" brand campaign; 12M impressions, 340K landing
  page visits, and a 4.2% conversion rate.
  • Built a team of 9 across brand, content, growth, and partnerships with a
  $2.4M annual budget.
  • Established Campsite as a G2 Leader in 3 categories within the first year.
  Brand Strategy · Demand Gen · PLG · Team Building

Head of Marketing — Notion  ·  San Francisco, CA
2020 – 2023
  Led marketing through the transition from consumer-loved tool to enterprise
  platform. Team grew from 6 to 28.
  • Drove enterprise pipeline from $4M to $48M/year through account-based
  campaigns and a complete repositioning around team knowledge management.
  • Launched the Notion Ambassadors program (8,000 members); generated 35% of
  organic content volume.
  • Led the "Notion for Teams" rebrand; contributed to a 62% increase in team
  plan adoption over two quarters.
  • Reduced CAC by 28% while growing marketing-sourced pipeline 4x through
  content-led PLG optimization.
  Enterprise Marketing · PLG · Community · Brand

Senior Marketing Manager, Community — Figma  ·  San Francisco, CA
2017 – 2020
  Built and scaled Figma's community marketing program during the company's
  high-growth phase.
  • Launched Config (Figma's annual conference); grew it from 400 attendees to
  8,000 in three years.
  • Built the community template gallery from 0 to 50K submissions; became
  Figma's #1 organic acquisition channel.
  • Managed $1.2M annual community and events budget with a 3-person team.
  Community · Events · Content Marketing

Marketing Manager, Content & SEO — Segment (acquired by Twilio, 2020)  ·  San Francisco, CA
2014 – 2017
  Content strategy and SEO for a developer tools startup.
  • Grew organic blog traffic from 30K to 1.2M monthly visits through a
  topic-cluster SEO strategy.
  • Created the "Analytics Academy" content hub; 200K enrollments, still running
  post-acquisition.
  • Wrote the definitive guide to customer data infrastructure — 45K downloads,
  frequently cited in Gartner reports.
  Content Strategy · SEO · Developer Marketing

NOTABLE CAMPAIGNS
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Design Your Day — Campsite Brand Launch — Campaign Lead  (2024)
  Full-funnel brand campaign across paid, organic, and partnerships. 12M
  impressions, 4.2% conversion rate, and a 68 NPS from survey respondents.
  Tech: Brand Strategy, Paid Media, Creative Direction

Notion for Teams Rebrand — Marketing Lead  (2022)
  Repositioned Notion from "personal productivity tool" to "team knowledge
  platform." 62% increase in team plan adoption in two quarters.
  Tech: Positioning, Messaging, Cross-functional

Config Conference — Creator & Program Lead  (2018–2020)
  Figma's flagship conference. Grew from 400 to 8,000 attendees. Became the
  anchor event for the design tools community.
  Tech: Event Strategy, Community, Sponsorships

Analytics Academy — Content Lead  (2016)
  Educational content hub for Segment. 200K enrollments, evergreen acquisition
  channel, frequently cited by analysts.
  Tech: Content Strategy, SEO, Thought Leadership

EDUCATION
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BA, Media Studies & Economics (double major) — University of California, Berkeley  (2014)
  Phi Beta Kappa. Thesis on network effects in content platforms.

RECOGNITION
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Forbes 30 Under 30 — Marketing & Advertising — Forbes  (2019)
SaaStr Top 50 Marketers in SaaS — SaaStr  (2023)
Webby Award — Best B2B Campaign — The Webby Awards  (2024)
  For the Campsite "Design Your Day" campaign.

SPEAKING
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From PLG to enterprise: what marketing actually changes — SaaStr Annual  (2023)
  Keynote on the marketing strategy shift when a PLG company moves upmarket.

Community as a growth engine, not a cost center — CMX Summit  (2022)

The content playbook that built Segment's moat — Content Marketing World  (2020)

LANGUAGES
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English — Native  ·  Japanese — Native  ·  Spanish — Conversational