ELENA VOLKOV
VP of Marketing
I turn technical products into category-defining brands. Fifteen years building
marketing engines that compound — from first blog post to IPO roadshow.
elena@elenavolkov.com · +1 (212) 555 0347 · New York, NY · LinkedIn: https://linkedin.com/in/elenavolkov · Twitter/X: https://x.com/elenavolkov

ABOUT
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Marketing leader who has built and scaled three B2B SaaS marketing organizations
from the ground up. I specialize in the transition from founder-led sales to a
marketing-driven growth engine — the moment when brand, content, demand gen, and
product marketing all need to start working as a system instead of a collection
of experiments. My teams have generated $280M in attributed pipeline across
enterprise dev tools, cybersecurity, and data infrastructure. I've hired 60+
marketers, managed $25M in annual budget, and still write the occasional blog
post myself.

EXPERIENCE
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VP of Marketing — Vanta  ·  San Francisco, CA (remote from NYC)
2022 – Present
  Full marketing leadership for the compliance automation platform ($150M ARR,
  5,000+ customers). Team of 35 across brand, content, demand gen, product
  marketing, and developer relations.
  • Grew marketing-sourced pipeline from $38M to $112M annually while reducing
  CAC by 22%.
  • Launched the 'Trust as a Product' brand platform; aided 40% increase in
  inbound demo requests within two quarters.
  • Built the developer marketing function from scratch; Vanta's technical blog
  now drives 180K monthly uniques.
  • Led the rebrand (agency: Pentagram) that accompanied the Series C
  announcement; 14K social mentions in 48 hours.
  • Managed $18M annual marketing budget across paid, events, content, and
  partnerships.

Senior Director of Marketing — Snyk  ·  Boston, MA
2019 – 2022
  Marketing leadership for developer security during Snyk's hypergrowth phase
  (Series C through Series F, $100M to $500M+ ARR).
  • Scaled the marketing team from 8 to 42 people across content, demand gen,
  field marketing, and analyst relations.
  • Launched the annual 'State of Open Source Security' report — 200K downloads,
  cited in WSJ and TechCrunch.
  • Built the ABM program targeting Fortune 500 security teams; contributed to
  60% of enterprise pipeline.
  • Led the category creation effort for 'Developer Security'; won Gartner
  recognition in two adjacent Magic Quadrants.

Director of Content Marketing — Datadog  ·  New York, NY
2015 – 2019
  Built and led the content marketing organization through IPO (September 2019,
  $648M market cap at listing).
  • Grew the Datadog blog from 50K to 1.2M monthly uniques; became the primary
  organic acquisition channel.
  • Created the 'Monitoring 101' content series — still Datadog's
  highest-performing content asset six years later.
  • Hired and managed a team of 12 technical writers and content strategists.
  • Contributed content strategy for the IPO roadshow materials.

Content Marketing Manager — HubSpot  ·  Cambridge, MA
2011 – 2015
  Early member of the content team during HubSpot's growth from startup to IPO
  (October 2014).
  • Launched the inbound marketing certification program — 100K completions in
  the first year.
  • Managed the editorial calendar for the marketing blog (2M monthly readers).
  • Created the 'Marketing Grader' tool concept that became HubSpot's top
  lead-gen asset.

COMPETENCIES
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Strategy: Brand positioning, Category creation, Go-to-market, Pricing strategy, Competitive intelligence
Demand Gen: ABM, Paid media, SEO/SEM, Event marketing, Partner marketing
Content: Technical writing, Editorial strategy, Developer marketing, Thought leadership, Analyst relations
Operations: Marketing attribution, Budget management, Team building, Vendor management, Board reporting
Tools: HubSpot, Salesforce, Marketo, 6sense, Clearbit, Figma, Webflow

RECOGNITION
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Top 50 B2B Marketing Leaders — Demand Gen Report  (2024)
  Annual list recognizing marketing executives driving measurable pipeline
impact.
Speaker, SaaStr Annual (keynote) — SaaStr  (2024)
  Talk: 'Brand is a growth lever, not a cost center.'
CMO50 Next-Gen Leaders — Forbes  (2023)
Webby Award — Best B2B Website — International Academy of Digital Arts & Sciences  (2023)
  For the Vanta rebrand and website redesign.

EDUCATION
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MSJ, Journalism (Digital Media) — Northwestern University — Medill School  (2011)

BA, English Literature and Russian Studies — University of Michigan  (2009)
  Phi Beta Kappa. Hopwood Award for Creative Writing.

LANGUAGES
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English — Native  ·  Russian — Fluent  ·  French — Professional working

COMMUNITY
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Board Member & Mentor — Women in Revenue
  2021 – Present
  Mentoring women in marketing and revenue leadership roles.
Writing Workshop Facilitator — 826 National
  2013 – Present